When I went to Inspiration360, I was most excited about hearing Al Gore speak. And he did not disappoint: the man obviously knows how to deliver a speech. He talked, of course, about global warming and the climate crisis, the sorry state of things, but also that we can still do something about it. What he said wasn’t new to me, because my passion for the topic keeps me well-informed. But hearing those facts again, delivered in such a strong way, really shook me up. It made me feel like I had let this knowledge gather dust on the bookshelf in my head; like facts about life stored neatly next to “How to behave in public” and “Call your mother”. Of course there are many things I do, or don’t do, in my day-to-day life that are a direct result of wanting to do good for our environment. But being reacquainted with this knowledge made me want to do better. Better as a person and as a business.
As a business, you have the unique possibility, and responsibility, to make products that are less wasteful and damaging to the planet. People will always want to enjoy the pleasure of a beautiful and useful product and we don’t have to go without. But we do have to make sure that the creation of those products doesn’t pollute the environment and doesn’t deplete the earth, but replenishes it. We also have to place the right value on quality, so that products can last a lifetime and don’t add to the pollution in the form of waste. If they can return to earth, or be reworked into something else at the end of their lifespan, all the better.
My goods are all made with those prerequisites in mind. But I can still do better. Small concessions have been made in the great balancing act of sustainability and financial and physical possibility. Sometimes it’s hard to decide what even is better, like when I switched from imported hemp to local linen. I still think about that when I ponder if I can do better fabric-wise (the answer is mostly no). In other parts of the process, I do see room for improvement. And looking beyond, to what I want Windward Made to be, lie choices in growth and impact. Once choice was to lower the prices of the scarves to be more in line with my mission to give people a sustainable option and contribute to a more sustainable future. More changes are in the works, but I have to be patient and take it one step at a time.
I’ve updated the information on the about page in the “Meet the Maker” section to tell what my mission is. And I’d love to know: what’s most important to you when you look for a new something?
Thank you for reading and have a good weekend!